Healthcare market & user experience specialists
Connecting you to the experiences and insights of professionals and patients through best-in-class global research. Research designed to answer your organizations critical questions.
Healthcare market & user experience specialists
Connecting you to the experiences and insights of professionals and professionals through best-in-class research
Informing critical objectives
- Mapping treatment pathways
- Capturing practice patterns
- Eliciting patient care attitudes
- Illuminating clinical needs
- Defining market segments
- Identifying and prioritizing requirements
- Predicting new product adoption
- Forecasting revenue forecasting
- Quantifying competitive attractiveness
- Optimizing portfolio composition
- Testing marketing materials for impact
Comprehensive services
- Research design
- IRB approval
- Professional recruiting
- Compliance management
- Interviewing and moderation
- Simulated use environments
- A/V recording & streaming
- Video research summaries
- Data collection and analysis
- Professional reporting
Global capabilities
- Conducting fieldwork in Europe, Asia, and the Americas
- Remote and face-to-face interviews
- Real-time simultaneous interpreters
- Full medical translation services
- Multilingual streaming for stakeholders
- Managing risks and expenses with technology
Professional design
Thoughtful design ensures a return on your research investment
Translating your needs into an effective and efficient research design
- We recommend methodologies that are best suited to your timeline and budget
- Both qualitative and quantitative studies are designed for appropriate rigor and precision
- Controls are designed in to avoid biases and other threats to the validity of the findings
- As appropriate, standardized research questions and scales are used to optimize reliability and validity
- Handcrafted custom questions and scales to measure unique metrics
Next level execution
Experienced project management and fieldwork teams execute even the most challenging studies
Keeping the big picture in mind without ignoring the details
- Recruit to specifications verified healthcare professionals and consumers
- Script development, table reads and live rehearsals
- Execute research protocols domestically and internationally
- Moderate qualitative and quantitative studies
- Simultaneous interpretation for on-site and remote observers
- Simulate healthcare use environments
- Recording and streaming high definition multi-view video
Impactful reporting
Credible, meaningful, and engaging reports and presentations
Reports engineered for quality, engagement and impact
- Data QC and analysis conducted and interpreted by in-house experts
- Content mining of qualitative responses
- Graphical and statistical analysis to tease out the significant findings
- Executive and video summaries
- Principal researchers in-person and remote report presentations
The Market Modelers Group
Market Modelers was founded in 2008 to provide research and forecasting support to healthcare clients from start-ups to multi-national strategics. The capabilities we developed to fulfill our mission evolved into our brands managed today under The MM Group™.
Med ViewPoint® provides research and analysis specifically engineered to inform product selection, design, marketing, and other mission-critical decisions.
We thoughtfully design, and efficiently execute research and analysis with healthcare professionals, consumers, and stakeholders on current practices, trends and their reactions and evaluation of concepts, prototypes, products and services.
For over 15 years, Market Modelers® has been creating best-in-class assessments of new biotech, pharma, device, and diagnostic products. Our evaluations are based on a critical analysis of the size, scope, and dynamics of your target markets.
We partner with companies of all sizes to describe and communicate future revenue to inform development, marketing, investment and acquisition decisions.
MedSimCenter® can emulate a wide range of professional and consumer healthcare environments. Hosting your studies, productions, and events with the technologies, support, and conveniences you expect in a world-class market research center.
We can reduce the hassles of your simulated use productions. We will recruit your subjects, secure needed props, wardrobes, and supplies. On-site professional video recording and streaming, moderation, and research assistance are available.
Team
We are a close-knit group of creators, analysts, and facilitators with corporate, clinical, and behavioral science healthcare experience dedicated to our clients’ success.
Robert Ameo PhD
Managing Director
Robert evaluated new product opportunities for investment and acquisition for Johnson & Johnson. He holds a PhD in psychology with a concentration in research and statistics from the University of Miami. Currently a member of the International Institute of Forecasters, HFES, the American Psychological Association, and the Society for Consumer Psychology.
Bridget McElwee
Director MedSimCenter
Bridget oversees all aspects of the MedSimCenter’s operation. She will make sure your engagements will exceed expectations. Trained in psychology at Nova University and an experienced wellness / healthcare educator, Bridget holds certificates in both focus group moderation and Human Factors Engineering in Medical Technology.
Nancy Bullock
Executive Director
Nancy’s hallmark is championing and driving first-in-kind business processes, ventures, and disruptive healthcare solutions. She has held strategy, M+A, and commercial leadership roles at Philips, Medtronic, and Johnson & Johnson, among other world-class brands. She achieved a B.S. in Biotechnology and MBA from Worcester Polytechnic Institute (WPI).
Shannon Maschmeier
Research Consultant
Shannon has extensive project management, research recruiting, and survey development experience. She is skilled at defining participant requirements, developing recruiting tactics, curating samples, and conducting research interviews. Shannon holds an M.Ed. in Counseling from UMSL and an MBA from Webster University.
Nicole Kaplowitz PhD
Human Factors Consultant
Nicole is a HF/UX psychologist with 20 years’ experience conducting user research worldwide. She has moderated thousands of test sessions for a wide variety of medical devices. Nicole helps her clients understand and improve the use-related safety and efficacy of their product, while ensuring they meet FDA and IEC62366 requirements.
Chris Stever
Content Analyst / Engineer
Chris is the creative force behind our group’s multimedia productions. He has worked on over 100 projects as an audio engineer, video editor, and qualitative content analyst. Chris has a degree in audio production and engineering and also holds a certificate in Human Factors Engineering in Medical Technology.
Emily Crampton MSN, RN
Consultant & Moderator
Emily is an healthcare qualitative and quantitative moderator of market, concept and usability studies. She also practices as an active ED/Trauma nurse in a level one center. On the clinical faculty for a BSN nursing program Emily advises on clinical nursing procedure. Emily holds an MSN in Nursing Education and a Bachelor’s of Science in Nursing.
Sherry Mandel MA, RN
Consultant & Moderator
Sherry is a qualitative and quantitative moderator of market, concept and usability studies. In addition to her medical device experience, she has been active in wellness, cancer prevention, oncology, infertility and plastics. Sherry holds a Masters degree in Health Education and Promotion from the University of London and a Bachelor’s of Science in Nursing.
Bonnie Elbaum
Research Associate
Bonnie is a consulting project manager, editor, and writer. She has co-authored two books on the pedagogy of on-line teaching and learning. Bonnie holds a B.A. in Natural Sciences from Hampshire College.
Partnerships
Pharmaceuticals, biotech, medical device and diagnostics startups to marquee brands have relied on our expertise and resources to develop and market their current and future products.
